5 Reasons Why Women Are Loving Function of Beauty

Beauty isn’t one-size-fits-all...

So why should your hair care be? At Function of Beauty, we offer 100% fully customizable hair care products based on your individual hair type, hair goals, and aesthetic preferences (including color and fragrance).

Together with our founding team of world-class MIT engineers, chemists, and data scientists, we have the potential to create over 54 trillion different formulations, ensuring that your hair care formula is every bit as unique as you are. That means no generic solutions, no stereotypes, just effective, salon-quality products that allow you to achieve all of your hair goals, not just one or two of them. 

We have the potential to create over 54 trillion different formulations, ensuring that your hair care formula is every bit as unique as you are. 

Best of all, because our products are designed for your exact hair type, our hundreds of thousands of happy customers find that they actually work better than their old shampoos and conditioners. Don’t just take our word for it though—here are the top five reasons why customers just like you love Function of Beauty…


1. No Trade-Offs

Tired of having to sacrifice your hair goals because your shampoo said so? We don’t blame you. After all, why should you have to choose between anti-frizz and volumize? Or color protection and curl definition? Why can’t you have it all? At Function of Beauty, we’ll never ask you to settle for just one of your hair goals (although you totally could). Instead, we let you choose what goes into your unique formula and what you get out of it. The result is hair care that gives you everything you need and nothing you don’t.


2. 100% Customizable

Other companies may claim that their products are “customizable,” but we’re the first and only company that lets you fully customize your products by choosing your formula’s color, fragrance, fragrance strength, and name. Plus, we like to have fun, which is why we give you a free set of stickers with your order so you can feel free to decorate your bottles (or anything else) however you like!


3. No Nasties

We only use ingredients we feel safe using ourselves, which is why you’ll never find sulfates, parabens, phthalates, gluten, or any other potentially harmful toxins or ingredients in our formulas—ever! Our products are also all 100% certified vegan and cruelty-free, so you can feel good knowing that your pets approve of them too.


4. Happy Hair Guaranteed

Still skeptical? Don’t be! With over 20,000 five-star reviews, we’re confident that you’ll love your customized formula or your money back. No, seriously—if you don’t completely love your customized formula our Happy Hair Specialists are on standby to help adjust your formula free of charge, or issue you a full refund, so there’s no risk in trying!

5. Subscribe For More Perks

Become a subscriber and you’ll gain access to even more exciting perks including…

  1. Free shipping on all deliveries made right to your door. 
  2. Early access to new product launches. 
  3. Exclusive access to all of our limited-edition colors and fragrances. 
  4. Easily modify, pause, or cancel your subscription at any time. It’s your shampoo, your way! 

Ready to experience the Function of Beauty difference? Find your perfect hair care formula now by taking the free hair quiz.