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Go Behind-the-Scenes of Our NYC Pop-Up Event with Astrid & Miyu

BY Alyssa Montemurro

If there is one thing that goes better with hair than our customized hair care products, it’s accessories. Specifically, the pretty little accessories made by our friends at Astrid & Miyu! The London-based jewelry brand is well-known for its mix of delicate yet striking contemporary jewelry pieces, and recently even launched a collection of pearl-embellished hair accessories that immediately stole our hearts. It’s no wonder then that when we heard that the celeb-adored brand was crossing the pond to unveil its second New York City pop-up this month, we jumped at the chance to host an exclusive one night only event with them!

Held on Thursday at the brand’s temporary Soho outpost, the pop-up event kicked off with complimentary ear piercings by Astrid & Miyu’s head piercer, Sam Hayler, as well as a free Function of Beauty-hosted braid bar featuring summer plaits created by hairstylist Franny Berkowitz. Guests were able to choose between four stylish braids before going to get their ears pierced with one of Astrid & Miyu’s cute hoops, studs, or cuffs, all the while sipping on rosé and exploring some of our best-selling hair care fragrances.

“For us, this was a decision less about fashion, and more about partnering with brands that complement our audience’s lifestyle and share our values,” said Function of Beauty’s Chief Marketing Officer, Lorna Sommerville, of the partnership. “As the first hair care brand to completely customize our offering based on each individual’s needs and goals, we’ve always celebrated individual expression, confidence, and self-care and continue to look for those same qualities in the partners we choose.  With the proliferation of direct-to-consumer offerings today, consumers can truly curate every aspect of his or her life. At Function of Beauty, we seek to make that experience as rewarding as possible and are excited to introduce our customers to brands they may not have heard about otherwise.”

While the NYC pop-up event may be over now, you can still get in on some of the fun by checking out our behind-the-scenes pics from the party below! And if you haven’t already, be sure to subscribe to our emails at so that you can be the first to hear about all of our upcoming events, collaborations, and more. See you then!