Skip to content

How to Determine Your Ultimate #Hairgoals

BY Alyssa Montemurro

We get it: we all have hair goals, but when it comes to choosing which five you want to build your formula around, it can be a bit overwhelming (we do have 18 to choose from after all!). To help, we went ahead and put together this quick and easy guide that will not only help you determine which goals you should choose, but also which ones you should avoid, in order to create your perfect customized hair care formula. Next stop? Seriously gorgeous hair!

the boosters

Hair goals designed to help give you an added boost of everything from shine to volume.

hair goalyou have...what it does...
Strengthenhair that's prone to shedding or breakageReinforces your hair structures + bolsters the shafts to help support strong, healthy growth.
Hydratedry hair in need of a daily dose of hydration that won't weight your hair down.Restores your hair's moisture balance wih a healthy blend of coconut oil + aloe vera.
Lengthenhair that refuses to growhelps support your hair during the growth process by giving your follicles the nutrients they need to grow longer, stronger strands
Volumizehair that's in need of an extra dose of long-lasting volume and bodyRejuvenates limp, lifeless strands + removes excess buildup to inject hair with added body and lift
Curl Definitionnaturally curly hair in need of some maintenaceEnhances + defines your natural curls to help achieve a smoother texture and improve overall health + manageability.
Shinedull, lifeless strands in need of an extra dose of healthy shineAcai + Amazonian babssu oil help enhance your hair's nautral shine + luster, while also improving your overall hair health.
Straightenstraight hair that doesn't always like to stay in lineRelaxes + tames unruly hair with a biolipid complex that coats each strand.

the fixers

Hair damaged? Scalp irritated? Bring your naturally beautiful hair back to life with these revitalizing hair goals.

hair goalyou have...what it does...
Deep Conditionvery dry, damaged hair (best for those with thicker/coarser hair types)Moisturizes the hair from the inside out and helps repair damage with nourishing ingredients like shea butter + avocado oil
Fix Split Endshair that’s prone to developing split ends (especially good for finer/thin hair types)Smooths, coats, and seals your split ends for a sleek finish while also increasing your hair’s overall moisture content to help prevent future split ends.
Reduce Brassinessnatural blonde, color-treated, bleached, highlighted, or gray hair that’s prone to “brassiness”The shampoo’s deep purple toning pigments neutralize brassy (yellow/orange) tones to help promote brighter, more vibrant looking blonde hair, while also extending the life of your color.
Soothe Scalpa tight, dry, or irritated scalpMoisturizes + energizes your scalp with menthol and aloe vera to help relieve discomfort, reduce buildup, and prevent dry, itchy flakes.
Oil Controlexcessively oily hair that needs to be washed dailyVitamin E and rosemary leaf extract help stimulate + revitalize the scalp to prevent excessive oil production and promote healthy hair growth.

the multitaskers

For hair goals that truly do a little bit of everything, look no further.

hair goalyou have...what it does...
Replenish Hairhair that goes through a lot on a day-to-day basisReplenishes nutrient-depleted strands, reverses damage, and protects your hair from environmental stressors with a blend of natural, hair-healthy ingredients.
Nourish Rootsa pretty balanced scalp that you’d like to maintainStimulates your hair roots + facilitates the transport of key nutrients to the hair shaft to promote healthier, fuller-looking hair.
Anti-Aginghair that appears finer, thinner, or more fragile due to agingRevitalizes + strengthens your hair to prevent premature aging caused by environmental stressors, heat/chemical styling, and nutrient loss.

the protectors

Help safeguard your strands from future damage and annoying hair concerns with these preventative-focused hair goals.

hair goalyou have...what it does...
Color Protectioncolor-treated hairProtects your hair from damaging UV rays, prevents dulling/fading, and enhances your strands' color intake + retention to promote long-lasting, vibrant color.
Thermal Protectionhair that’s in need of added protection from damage caused by routine heat stylingGrapeseed + linseed oil help moisturize + condition heat-damaged hair while also protecting strands from future damage caused by thermal styling.
Anti-Frizzfrizzy, unmanageable hairNourishes + softens your hair’s texture for a smoother appearance, while also protecting strands from added frizz, static, and breakage.
Ready to achieve your ultimate hair goals? Click here to start the hair quiz!

Still need some help finding your perfect formula? Email us at, and we’ll have one of our Happy Hair Specialists walk you through it.