So, what’s with all the hype about custom hair care?

Function of Beauty is the world’s first customizable hair care brand.

Create shampoos, conditioners, and styling products based on your individual hair type, hair goals, and aesthetic preferences (like color + fragrance!). With the potential to create over 54 trillion formulations, we can guarantee your personalized shampoo and conditioner will be every bit as unique as you!

how does it all work?


1. Customized for your hair type.

No, really. We individually formulate our products to work for your specific hair type so that your hair gets exactly what it needs to look and feel its best. That means no generic solutions, no stereotypes, just effective, salon-quality products that are made for you and no one else. 


2. Achieve all of your #hairgoals

Tired of having to choose between “anti-frizz” and “volume” because your shampoo said so? At Function of Beauty, we’ll never ask you to settle for just one hair goal (although you totally could). Instead, we give you the option to choose up to five, including everything from “shine” to “lengthen” to “color protection.” The result is hair care that gives you everything you need and nothing you don’t.


3. Say goodbye to generic fragrances

Why have your hair smell like a generic, off-the-shelf scent when you can have it smell like sweet peaches, juicy pineapple, or refreshing eucalyptus? With Function of Beauty, you get to choose from one of seven custom-made fragrances with exclusive new scents launching each season!


5. Match your shampoo to your bathroom

Or your shelfie, or your inner pink-loving mermaid—it’s totally up to you! Choose from nine eye-catching colors to create your own Insta-worthy set. 

Ready to experience the Function of Beauty difference? Find your perfect hair care formula now by taking the free hair quiz.