Find the Best Treatment Product for Your Hair Type
Bring the Valentine’s Day spirit into your self-care routine this
Our Leave-In Conditioner and Hair Mask got even more custom. We now offer a full silicone-free hair care routine from Co-Wash, Conditioner, and Shampoo, to Mask and Leave-In Conditioner.
Find the Best Treatment Product for Your Hair Type
Bring the Valentine’s Day spirit into your self-care routine this
Formerly known as “The Trim,” F.Y.I. is your go-to source for self care news, inspiration, tips & tricks, and more!
Formerly known as “The Trim,” F.Y.I. is your go-to source for self care news, inspiration, tips & tricks, and more!
WHAT'S NEW
Everything You Need To Know: New Target Custom Treatments
Meet our nine new customizable retail hair products.
THE LAB
What Will Winter Do To Your Skin?
Let’s talk products + routines to promote a healthy skin barrier in the cold months.
LIGHT READS
The Best Hair Oil for Shinier, Smoother, and Softer Strands
Disclaimer: The information provided is not intended as medical advice.
LIGHT READS
What’s a Damaged Hair Follicle and What Can You Do About It?
Disclaimer: The information provided is not intended as medical advice.
LIGHT READS
How to Detangle Hair for Better Hair Days
Can’t seem to achieve those silky, tangle-free locks that every
#HAIRGOALS
How to Use Leave-in Conditioner for Your Hair Type
There’s a reason why it’s the hardest working product in our hair care arsenal.
LIGHT READS
Why Does My Hair Smell and What Can I Do About It?
Disclaimer: The information provided is not intended as medical advice.
WHAT'S NEW
Why I’ve Had Three Different Custom Shampoo Formulas This Year
Dying my hair twice and adjusting my shampoo and conditioner products each time
THE LAB
Let’s Talk Hair Porosity: Here’s What You Need to Know
What is it, how to determine yours, and how to select products best suited for it.
LIGHT READS
What Is a Wash n Go Hairstyle and How Do You Style It?
What is a wash n go hairstyle? In case you
#HAIRGOALS
Hair Serum: What Is It and How Do You Use It?
The ultimate dos and don’ts of using this all-in-one product.
LIGHT READS
LIGHT READS
How Does Dry Shampoo Work and Is It Good for Your Hair?
Disclaimer: The information provided is not intended as medical advice.
LIGHT READS
4 Damaging Effects of Hard Water on Hair
Disclaimer: The information provided is not intended as medical advice.
LIGHT READS
Does Shampoo Expire? How to Tell If It’s Gone Bad
Spring-cleaning your restroom has been on your to-do list since,
LIGHT READS
How to Add Texture to Hair: 5 Tips for Your Tresses
Learning how to add texture to hair means different things
LIGHT READS
How Often Can You Dye Your Hair Without Ruining It?
Between Gigi Hadid’s redhead debut at the 2021 Met Gala
#HAIRGOALS
LIGHT READS
Learn When Hair Shedding Is Normal — and When It’s Not
Disclaimer: The information provided is not intended as medical advice.
LIGHT READS
How to Find the Best Shampoo and Conditioner for Curly Hair
From Ulta and Sephora to Amazon and Target, it seems
LIGHT READS
All About Coily Hair and How to Care For It
The dynamic texture and abundant volume of coily hair transcends
#HAIRGOALS
7 Things You Should Be Doing to Avoid Heat Damaged Hair
Because your hair can only take so much.
LIGHT READS
Thick Hair vs. Thin Hair: How to Determine and Care for Your Type
When it comes to thick hair vs. thin hair, which
LIGHT READS
Sunburn on Scalp: How to Soothe and Prevent It
Disclaimer: The information provided is not intended as medical advice.
MORE ON THAT
LIGHT READS
How to Sleep With Curly Hair: 5 Tips for Dreamy Tresses
Picture this: You’re having the perfect curly hair day where
LIGHT READS
What Is Co-washing and Should I Give It a Try?
Disclaimer: The information provided is not intended as medical advice.
#DEFINITIONOFBEAUTY
How Beauty Tutorials Helped Me Perfect My English
Ana Salazar, our very own Jr Copywriter + third Hispanic Heritage Month contributor, opens up about her unusual English classes.
