Find the Best Treatment Product for Your Hair Type
Bring the Valentine’s Day spirit into your self-care routine this
From our lab to your screen, the full take on product build-up.
Find the Best Treatment Product for Your Hair Type
Bring the Valentine’s Day spirit into your self-care routine this
Formerly known as “The Trim,” F.Y.I. is your go-to source for self care news, inspiration, tips & tricks, and more!
Formerly known as “The Trim,” F.Y.I. is your go-to source for self care news, inspiration, tips & tricks, and more!
SHOW(ER) AND TELL
Show(er) and Tell: 4 Curly Girls Demi Followed For Inspo on IG
Demi plugs 4 curly girls on IG that helped her feel inspired in her journey towards natural hair.
SHOW(ER) AND TELL
Show(er) and Tell: How Gabrielle Made Hair Care A Meditative Practice
Gabrielle tells us about how caring for her 4b-4c hair puts her in a mind-clearing state.
PLUG IN
The November ‘Plug In’
This month’s recos on what to try, who to follow, what to buy, and who to ?? in the world of self-care
SKIN
Why Micellar Technology Cleans Smarter—Not Stronger
“The French girl’s secret” to your secret weapon– the scoop on micellar tech
SKIN
Who? Dimethicone.
Let’s make a formal introduction between you and an ingredient in your custom moisturizer.
SKIN
Don’t Let Dehydration Mess With Your Skin
H2O to the face, please. Contributor Megan McIntyre explains why skin hydration is an absolute necessity.
SKIN
How To Start An Anti-Aging Routine
Anti-Aging? Now?? Don’t worry- it’s not daunting. Contributor Megan McIntyre breaks it all down for us here.
WHAT'S NEW
More On That with Clara Nguyen
5 questions with the illustrator behind our infamous sticker sheets- Clara!
LIFESTYLE
Your November (Hair)oscopes are Here!
Our resident hairstylist/astrologer Dylan Chavles looks to the cosmos to reveal what the month has in store for both you and your hair. See what lies ahead for your love life, career, potential new haircut, and more below!
WHAT'S NEW
The un-intimidating guide to recognizing your skin type
You know your skin. But do you really know your skin type? Let’s break it down together so the skin quiz is easy breezy
WHAT'S NEW
The full custom skin care breakdown
Ok so we launched custom skin care, there’s a lot to talk about. We’re doing it here
WHAT'S NEW
Let’s talk about #skingoals
Yes, your face has goals. We’ll break down how to choose them, what’s in them, and what they’ll do for your skin.
#DEFINITIONOFBEAUTY
Marking Myself to Make My Body a Home – Writer Jazlyn Andrews on Tattoos and Body Love
Read Jazlyn’s beautiful take on giving up control and giving in to body freedom
LIFESTYLE
Your October (Hair)oscopes are here!
Our resident hairstylist/astrologer Dylan Chavles looks to the cosmos to reveal what the month has in store for both you and your hair. See what lies ahead for your love life, career, potential new haircut, and more below!
#DEFINITIONOFBEAUTY
Healthy And Happy— Writer Alex Shea On Finding Peace In Her 3B Hair
Confidence? Identity? Love life? Hair? How they connect for writer Alex Shea.
#DEFINITIONOFBEAUTY
The Relationship Between Body Care And Body Love
How our body launch inspired a bigger conversation about body care
#DEFINITIONOFBEAUTY
Beyond Acceptance – Writer Sophia Murphy On Her Natural Hair Journey
A seriously informational and empowering story on going natural with 4C, gray hair.
THE LAB
Nature? Nurture? What makes your hair, your hair?
Environmental factors play a big role in hair care. Learn how.
WHAT'S NEW
Why Should You Take Your Scent Along With You?
Ever wish you could have that post-shower freshness with you at all times? Let’s talk about how we can help.
THE LAB
The ‘No List’
What’s NOT in our bottles. And why. And what to look out for as you shop for self-care products.
LIFESTYLE
Your August (Hair)oscopes Are Here!
Our resident hairstylist/astrologer Dylan Chavles looks to the cosmos to reveal what the month has in store for both you and your hair. See what lies ahead for your love life, career, potential new haircut, and more below!
#DEFINITIONOFBEAUTY
Writer Gabrielle Smith on Loving Her 4B Hair, Despite Microaggressions
Gabrielle talks hair, race, identity, change, and coming into your own.
THE LAB
You Are What You Shower With
Your body deserves the very best. Let’s talk about why ingredients matter.
THE LAB
Here’s The Thing: We All Need More Hydration
Dive into skin hydration and learn why our experts based custom body care on hydration > anything else.
#DEFINITIONOFBEAUTY
From Shame to Shine- Writer Kesiena Boom On Learning to Love Her ‘Fro
Kesiena fiercely describes her physical and mental shift in her self-perception and the role her hair has played in it.
LIFESTYLE
Your July (Hair)oscopes Are Here!
Our resident hairstylist/astrologer Dylan Chavles looks to the cosmos to reveal what the month has in store for both you and your hair. See what lies ahead for your love life, career, potential new haircut, and more below!
#DEFINITIONOFBEAUTY
‘I Got That Expat Hair’- Writer Ruth Terry on How Living Overseas Changed Her Relationship With Her Hair
Ruth Terry shares her relationship with her hair and her journey in caring for it around the world.
#DEFINITIONOFBEAUTY
Writer Blair Bedford on Giving Her Hair, And Herself, Grace
Blair Bedford shares her relationship with her hair and how grace changed her locks from being the villain, to the sidekick, in her beauty story.
#HAIRGOALS
We Keep Talking About Hair Goals– But What Should They Be?
Your hair, your hair goals. But we know a thing or two about your hair type and what you might want to add to your formal. Let’s talk about it.
LIFESTYLE
Hello, PCR – Our Latest Shift Towards Sustainability
Let’s talk about why prioritizing the planet is no longer optional – and what we’re doing about it with our PCR launch.
